In a recent post terraroisin discussed Google’s AdWords Learning Center, which is a lessons catalog for anyone with questions about the AdWords program. The learning center provides detailed information on many of the concepts we saw in class (e.g., Cost-per-click (CPC) and Clickthrough Rate (CTR)), and seems to be a great reference to supplement the […]

Several posts during the past week touched on the issue of search and search-based advertising. Search-based advertising is one of the most lucrative markets in the IT industry and the primary source of Google’s revenue. There are two main reasons why Google maintains such a large lead in the market: quality of search […]

A recent post by babaganoush discussed the issue of privacy in keyword-based advertising. As touched on in class, maintaining privacy is one of the chief concerns moving forward as we develop more sophisticated methods of targeted advertising. A recent paper by Chopra and White discusses various implications for privacy as we begin […]

In a recent post tekhn3 mentioned an interesting auction type that we have not discussed in class. It seems to be a form of an all-pay auction. In an all-pay auction every bidder pays their bid, but only the highest bidder wins the good being sold. Lobbying can be viewed as an all-pay auction as […]

The frequency of posts on our class weblog has grown to about eight per day. We are still reading and enjoying them, and we are grading them. But given the rate at which posts are arriving we will begin commenting on the digest post only on those where we want to add something.
Fifo writes about […]