Several recent posts discuss the impact of network effects. sithswine182 discusses how Zune, Microsoft’s new mp3 player, relies on network effects and why its strategy has not been successful. timo writes about Dell’s endorsement of Ubuntu Linux and what kind of implications this might have for future operating systems that wish to leverage network effects.
rorschachex […]

In a recent post enciphered discussed political Google bombing. As introduced in class, Google bombing refers to the practice of linking multiple sites and blogs to a certain page in order to boost its ranking in the Google search results. Some of the most famous Google bombs are expressions of political opinion.
One instance of Google […]

In a recent post terraroisin discussed Google’s AdWords Learning Center, which is a lessons catalog for anyone with questions about the AdWords program. The learning center provides detailed information on many of the concepts we saw in class (e.g., Cost-per-click (CPC) and Clickthrough Rate (CTR)), and seems to be a great reference to supplement the […]