Schelling’s neighborhood model tells us that the integration of groups in unstable given that two types of people do not want to be in a minority the size of which is somewhere around less than one third of the population. This was said to be […]

If you’ve taken some basic economics, you know that the perfect competitive market equilibrium that economists love so much can be thrown off by a few things, including imperfect information. The exploding popularity of keyword-based advertising fueled by Google is a relatively young and developing marketplace with companies continuing to tweak their strategies and […]

We’ve looked at social networks extensively in the class, but mostly looked at isolated instances of social interactions within groups or organizations. Much interest lies in how social networks actually shape our society and the world around us. They Rule examines the elite who manage Fortune 500 companies and connects them to each […]